Category Archives: Branding
Three BIG Channel Marketing Mistakes Manufacturers Make and How to Eliminate Them
A top challenge for manufacturers/OEM’s is providing channel partners (dealers, distributors, resellers, retailers) with relevant and compelling ads and marketing content that is easily accessible, customizable and brand-friendly, while balancing the needs of each party. Although many manufacturers provide a … Continue reading
Simonton Windows Partners with BrandMuscle to Introduce ProNetwork™
BrandMuscle, together with Simonton Windows, a leader in the window and door industry, is excited to announce the launch of Simonton Ad Builder, an integrated solution that allows dealers to create professionally designed, fully-customizable ads and marketing support materials quickly … Continue reading
Konica Minolta Business Solutions Partners with BrandMuscle to Provide Marketing Support Across Growing Dealer Network
BrandMuscle, in partnership with Konica Minolta Business Solutions, is excited to announce the launch of CampaignBuilder, an innovative, online marketing resource that dealers and resllers can access to quickly develop professional-quality, co-branded advertising and marketing materials. With the launch of … Continue reading
Financial Services Marketing Made Easy with Local Marketing Automation
In the wake of the financial crisis, there’s been a change in how marketers leverage technology, such as local marketing automation solutions, to develop more personalized relationships with consumers. Consumers now expect companies to work harder to gain their business … Continue reading
The Proliferation of Digital Media Creates Unique Challenges and Opportunities for Local Marketing
By Philip Alexander, President & CEO, BrandMuscle, Inc. Changing trends in consumer behavior, proliferation of new media, and the advancements in technology are all driving a complex network of opportunities for national brands to engage one-on-one with consumers at the … Continue reading
Is a Daily Deal Right for Your Local Business?
Forbes magazine called Groupon the fastest-growing company in history. In anticipation of its initial public offering, the Wall Street Journal reported that Groupon could try to raise $1 billion, putting its valuation at around $20 billion. Groupon’s skyrocketing growth has … Continue reading
Why Consumers Unfriend, Unlike or Unfollow Brands – Webinar
BrandMuscle is pleased to partner with ExactTarget to promote an upcoming webinar event: The Audience Has Spoken. Companies spend a lot of time and money encouraging consumers to become SUBSCRIBERS, FANS, & FOLLOWERS – but the marketing relationships you build … Continue reading
MINIs Latest Local Marketing Campaign Serves Up Warm Smiles in Chicago
Hats off to MINI and GoGORILLA Media for daring to think outside the box when it comes to local marketing! The pair recently partnered to promote the new Countryman, a much anticipated 4-door, all-wheel-drive vehicle, in Chicago, IL. Representatives donned … Continue reading
Maintain Consistency – Even When Re-Branding
Anyone in the advertising/marketing business knows that a company’s brand is one of its most valuable assets. That’s why it’s important to maintain brand consistency across all mediums and in all markets. This holds true even when it’s time to … Continue reading