Category Archives: Digital Marketing
Brandmuscle Launches Digital Menus for iPads and Android Tablets
Partnership with WineQuest assures best in class technology and content Chicago (February 26, 2013) Brandmuscle announced today the launch of digital menus for iPads and Android tablets. An extension of the company’s local marketing platform, the application allows restaurateurs to … Continue reading
Distributed Marketing Management Solves Fundamental Challenges for National Brands That Sell Through Channels
Aberdeen recently surveyed over 400 organizations about Marketing Lead Management practices and found that maintaining brand consistency (56%) and a lack of marketing expertise at the local level (48%) topped the list of challenges for distributed marketers. • 29% of … Continue reading
Financial Services Marketing Made Easy with Local Marketing Automation
In the wake of the financial crisis, there’s been a change in how marketers leverage technology, such as local marketing automation solutions, to develop more personalized relationships with consumers. Consumers now expect companies to work harder to gain their business … Continue reading
The Proliferation of Digital Media Creates Unique Challenges and Opportunities for Local Marketing
By Philip Alexander, President & CEO, BrandMuscle, Inc. Changing trends in consumer behavior, proliferation of new media, and the advancements in technology are all driving a complex network of opportunities for national brands to engage one-on-one with consumers at the … Continue reading
Decoding the Code: Maximizing the Benefits of QR Codes
You’ve seen them on flyers, in restaurants, magazines and direct mail pieces. They’re intriguing; mysterious; little black and white squares that hold the promise of a must-have discount, special offer or more. While QR codes have been used for over … Continue reading
New Report Gives Insight into Marketing for the Future
Forbes Insights recently published a report on marketing for the future based on interviews with more than 300 senior-level marketing executives. The report, “Bringing 20/20 Foresight to Marketing,” highlights tactics that some of the country’s most innovative marketers use to … Continue reading
BrandMuscle, Inc. Wins Award for Making Digital Marketing More Accessible to Dealers, Franchisees and Sales Agents
Company Named ExactTarget’s “Embedded Partner of the Year” at “Connections ’11, the World’s Largest Gathering of Interactive Marketers” Cleveland, Ohio (September 30, 2011) – ExactTarget, a leading global provider of on-demand email marketing and interactive marketing solutions, recently presented BrandMuscle … Continue reading
ExactTarget to Feature BrandMuscle in Weekly Twitter Chat on Localizing Digital Marketing #NexusCafe
Ever wonder how leading marketers are enabling field-level customization and distribution of digital marketing to better connect with local consumers without destroying the corporate brand? BrandMuscle and ExactTarget will join forces to tackle this topic during a live Twitter chat … Continue reading
Is a Daily Deal Right for Your Local Business?
Forbes magazine called Groupon the fastest-growing company in history. In anticipation of its initial public offering, the Wall Street Journal reported that Groupon could try to raise $1 billion, putting its valuation at around $20 billion. Groupon’s skyrocketing growth has … Continue reading
Ten Creative Ways to Use QR Codes in Local Marketing
Within the past few years, QR codes have been popping up in the most unlikely places: in museums, on tattoos and even within food. Marketers have embraced these codes because of the possibilities they offer. When scanned with an equipped … Continue reading
Why Consumers Unfriend, Unlike or Unfollow Brands – Webinar
BrandMuscle is pleased to partner with ExactTarget to promote an upcoming webinar event: The Audience Has Spoken. Companies spend a lot of time and money encouraging consumers to become SUBSCRIBERS, FANS, & FOLLOWERS – but the marketing relationships you build … Continue reading
Video quality must improve to be vital to brands
Who hasn’t seen the video of the cute laughing baby or the troubled musing of the musician who lambastes an airline for breaking his guitar? With the emergence of online video, we certainly have gotten used to being “entertained” every … Continue reading
SEM and e-mail: Like Kleenex® to the marketing world
It wasn’t that long ago that e-mail marketing became all the rage, or that marketers started trying to crack the mysteries that lie behind search engine marketing (SEM) and search engine optimization (SEO) – which in many cases still seem … Continue reading
Set the table – Digital Citizens and Tourists are both invited
Depending on how long you’ve been in the working world, you either have a strong grasp of digital technology or you feel like a kid in a toy store, with so many flashy new toys around you that you can’t … Continue reading